PURPOSE
My work is the pursuit of a refined simplicity. Whether it's film photography, connecting brands authentically with their audience through design, or creative direction – my purpose is to craft visual worlds that are considered and meaningful. With a love of documentary and editorial, I am always seeking to capture beauty in the world around us.

2025 PROJECTS
My focus for this year is conscious creativity. Outdoor, sustainable fashion, ethical beauty, sport and community. Do get in touch if you have any projects in these fields on the horizon.

SERVICES
Film photography / Branding / Identity design / Creative consultations

TESTIMONIALS
Some kind words from recent clients

BACKGROUND
A Modern Craft was founded in 2022. I have over 18 years of graphic design and art direction experience within editorial, fashion and luxury sectors. I have worked for agencies in London, LA and Sydney on design projects for clients that range from innovative start-ups to established global brands.